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About Us

Our Roots

Carolina Furniture Direct’s rich history started as the “Helms Boys” in 1968. Their family-owned furniture store located in Bluefield, WV was started by Larry Helms with his two sons, Jerry and Wayne. Relying on his success as an appliance salesman, Larry’s store provided the town with a much needed service. Still today, residents of Bluefield own Helms Boys classic furniture pieces and remember the store fondly.

In 1984, the family relocated to Raleigh, NC and opened Carolina Sofa. Located on Glenwood Avenue’s bustling furniture row, Carolina Sofa, Leather, Dinette, and Kids quickly grew to several stores, located across multiple states and Jerry’s son Mark joined the team. They became widely known for their high quality products, fair pricing, and exceptional customer service. 

In May, 2009, Carolina Sofa entered a partnership with Klaussner Furniture to open a brick and mortar location to showcase their custom-made local products. A Glenwood Avenue mainstay, Klaussner Raleigh not only showed their namesake’s products, but also sold contemporary pieces from some of the area’s best manufacturers.

With the unfortunate closing of the Klausner Factory in August, 2023, the Helms family looked to return to their roots. Carolina Furniture Direct is the newest iteration of this 60+ year family business. Jerry and Mark Helms have worked to create a unique showroom, showcasing the finest pieces from multiple factories, many of which are located right here in North Carolina. Located at 8401 Glenwood Avenue, our established sales team will guide you in selecting the best custom and ready-made pieces for your home or office. 

Carolina Furniture Direct proudly supports Habitat for Humanity in their mission to “bring people together to build homes, communities and hope”.

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Our Mission

As a third-generation, family-owned furniture store, Carolina Furniture Direct strives to be the leading home furnishings provider in North Carolina through our vast array of high-quality living room, dining room, and bedroom options. We work closely with our customers to provide an exceptional retail experience that fits any style and budget.

We strive to offer a designer look for less without having to compromise on quality.

Locally Made in North Carolina

Carolina Furniture Direct proudly serves the Triangle area in North Carolina with high-quality, locally-crafted furniture. We understand the value of buying North Carolina and American-made products. Our customers appreciate furniture that supports our local artisans and keeps their dollars circulating in the community. With so many new residents moving to the area, Carolina Furniture Direct has established itself as a go-to destination for those seeking quality American furnishings. Whether you've lived in North Carolina for decades or just arrived last week, we invite you to come discover our extensive selection of furniture made right here in the USA.

Our furniture is custom made

At Carolina Furniture Direct, everything we do is fully customizable to your exact specifications. Our team will work with you one-on-one to configure and size your sectional, sofa, or other furnishings. With nearly half our business specializing in sectionals, we have the expertise to craft customized pieces that suit your unique style and space.

Worried about wait times? Our streamlined process allows us to produce orders in 30 days.

Shop great furniture near Raleigh, Triangle, Raleigh Durham, RDU, Glenwood, North Carolina

Carolina Furniture Direct is a Raleigh, NC furniture store owned for over 60 years across three family generations. We create customized sectionals, living room sets, dining sets, and bedroom sets sized specifically for your home. Our fashion-forward modern and transitional styles draw inspiration from leading retailers at a fraction of the cost. We work one-on-one with clients to craft quality custom furniture made by exceptional North Carolina and American manufacturers whenever possible. Come discover why Carolina Furniture Direct has been the trusted leader in furniture, serving the Raleigh, Triangle, Raleigh Durham, RDU, Glenwood, North Carolina area.